Boost

An application for busy individuals to see real progress, connect with a community, and say goodbye to training alone

Project Type: App

Role: Product Strategy & Design

High-Fidelity Prototype

Fitness Dashboard

  • Key Features:

    • Fitness IQ

    • Daily data

    • Workout history

  • User Value:

    • Fitness IQ system: A straightforward scoring method that helps users monitor their progress and achieve their goals.

  • Progress Visualization:

    • Daily Progress Rings: Displays percentage completion for Calorie, Time, and Stand goals.

    • History Graph: Shows Fitness IQ over time, allowing users to track progress visually.

    • Easy-to-Understand IQ System: Enables users to quickly learn about their progress and targets.

These features collectively ensure a comprehensive and engaging fitness experience, helping users stay committed and reach their fitness objectives.

Training Center

  • Key Features:

    • Workout categories: Strength, Yoga, Running etc.

    • Personalized workout plan

    • Recommended workouts

  • User Value:

    • Your Plan: View and follow a personalized workout plan tailored to your fitness goals.

    • Advanced Recommendation System: Ensures highly relevant workout suggestions.

These features provide a comprehensive and engaging fitness experience, ensuring users can easily follow their plans and explore new workout options to achieve their fitness goals.

Community Hub

  • Key Features:

    • Global Leaderboard

    • Group Activity Feed

    • Popular Community Workouts

  • User Value:

    • Global Leaderboard: See your rank among 26,466 trainers worldwide, fostering a sense of competition and achievement.

    • Group Activity: Stay connected with your groups and see their latest workout activities.

    • Popular Community Workouts: Discover trending workouts in the community.

  • Community and Motivation:

    • Engagement and Motivation: Compete with others globally and within your groups to stay motivated.

    • Community Support: Share and celebrate workout achievements with your community.

    • Discover New Workouts: Access popular workouts that other community members are engaging with, providing inspiration and variety to your fitness routine.

These features enhance the community aspect of the fitness experience, ensuring users feel connected, motivated, and inspired by their peers.

Background

Many high achieving fitness users struggle with a lack of motivation due to busy schedule, not seeing real progress, leading to inconsistency in their routines. Without clear outcomes or encouragement, it’s easy for users to lose focus and fall off track.

Product Overview

Boost is designed to elevate your fitness journey by offering:

  • Outcome-based Progress Tracking: Visualize real-time progress with your unique Fitness IQ, motivating users to see tangible outcomes.

  • Motivational Social Connectivity: Engage with a vibrant community through group challenges, personalized goals, and shared achievements. Compete, celebrate milestones, and stay connected and motivated with others, all while pushing forward on your fitness journey.

Market Research

Understanding Who, Why and How

Key Findings:

Weight Loss Efforts and Methods

  • Almost half of US citizens try to lose weight, with women being more active in this effort than men. Most individuals prefer exercising as their primary method, followed by dietary changes like eating less and consuming more fruits and vegetables.

Motivations and Income Correlation

  • The main motivations for losing weight are wellbeing, fitness, and appearance. Higher income levels are strongly correlated with more regular exercise habits, indicating that those with higher earnings tend to maintain more consistent exercise routines.

User Research

User Interviews

Persona

User Empathy

Keywords cloud from Survey

From user research, I learned what matters to users:

  • Integrate Flexibility and Progress Tracking:

    • Users like Corey and Aniket need fitness solutions that adapt to their unpredictable schedules and provide clear progress visualization. The app should offer flexible workout plans and visual cues to track and highlight achievements, making fitness manageable and motivating even with a busy lifestyle.

  • Foster Community and Competition:

    • Group energy and friendly competition, as mentioned by Meng, significantly boost motivation. The app should include features that promote community interactions, such as group challenges and leaderboards, to leverage the motivating power of social dynamics and collective effort.

  • Promote Motivation through Visual and Social Features:

    • Users respond well to visual progress indicators and social accountability. Incorporating features that visually display progress and enable social interactions can enhance user engagement and persistence in fitness routines.

  • Address Key Motivations and Frustrations:

    • Understanding users' motivations (health, stress relief, social connections) and frustrations (lack of time, difficulty maintaining consistency) is crucial. The app should cater to these needs by providing adaptive schedules, stress-relief exercises, and social features to support a balanced and sustainable fitness journey.

Defining Product Strategy & JTBD

Defining Key Differentiators with Competitors

Our key differentiator is the seamless integration of adaptive scheduling, progress incentives, and social integration, making our app uniquely comprehensive and user-friendly compared to competitors.

  • Progress Incentives:

    • We excel in offering clear and motivating progress tracking tools, ensuring users can see and celebrate their improvements, which keeps them engaged and motivated.

  • Social Integration:

    • The strong focus on community and social features, such as group challenges and leaderboards, promotes a sense of belonging and accountability, which significantly boosts user motivation and consistency.

  • Adaptive Scheduling:

    • Our app's ability to adjust workout plans based on users' changing schedules provides unmatched flexibility, accommodating even the busiest lifestyles.

Compared to competitors like Nike Run Club, Peloton, and Apple Fitness, our app uniquely combines these three elements, providing a comprehensive solution that others lack. This integration ensures users receive a well-rounded fitness experience that adapts to their needs, motivates their progress, and fosters a supportive community.

Prototyping & Iteration

User Flow

High-Fidelity Prototype

User Workout Summary & History Flow

User Training Center Flow

Community Hub Flow

Project Reflection

What's Next?
After completing usability testing, my focus will shift toward expanding and refining our features for MVP.

  • Prioritize Core Features: Focus on essential functionalities that will deliver the most immediate value to users, such as fitness tracking and social connectivity.

    Collaborate Closely with Development Team: Ensure alignment with the development team to guarantee proper and timely development. This involves clearly communicating feature requirements and coordinating resource allocation to stay on schedule.

    Incorporate User Feedback: Continuously integrate insights from testing to refine the MVP and make sure it meets user expectations.

What I Could Have Done Better?
Reflecting on the development, there are several areas where improvements could have been made to enhance the process and outcome:

  • Proactive User Engagement: Engaging potential users earlier could have provided deeper insights and influenced design decisions more effectively.

  • Diverse Testing Scenarios: Implementing a broader range of testing scenarios could have identified more usability issues and improved overall functionality.

Project Takeaways
I encountered challenges such as prioritizing features and managing diverse user requirements. Through this process, I've gained valuable insights and enhanced my product management skills.

  • Structured Roadmapping: Creating a clear roadmap with prioritized features is essential for managing development stages and ensuring timely delivery.

  • Data-Driven Decision Making: Leveraging user data and feedback to guide product decisions can significantly improve the relevance and effectiveness of features.

  • Adapting to User Needs: Continuously iterating based on user feedback ensures that the product evolves to meet user expectations and market demands.